11.6.2025 / 5-minute read

Straddle Lift for Stores in Mexico | Custom Retail Vertical Goods Lift

Project Background

Client: A Large-Format Retail Store / Superstore
Industry: Retail
Location: Mexico
Project Timeline: 5 Weeks (Order to Shipment)
Core Challenge: To solve vertical logistics challenges within a busy retail environment, enabling safe and efficient movement of heavy stock pallets between the sales floor and storage mezzanine, without disrupting the customer shopping experience.

Basic Parameters

Category	Specification
Rated Load Capacity	2,000 kg
Platform Dimensions	2,440 mm (D) x 1,830 mm (W)
Travel Height	5,180 mm (2 levels)
Lifting Speed	~15 m/min
Control System	Siemens PLC & Inverter
Drive Unit	SEW Gearmotor
Safety Features	Full steel mesh guarding, Emergency stop buttons, Limit switches, Anti-drop system, Electromagnetic locks

The Retail Storage Bottleneck

The store required a reliable method to transfer bulk merchandise, such as appliances, furniture, or large product pallets, from the ground floor to an upper-level storage area. Using customer elevators or stairways was not feasible or safe. The solution needed to be:

Retail-Integrated: Fit discreetly within the store’s back-of-house area with minimal spatial footprint.
Shopper-Safe: Incorporate full safety guarding to prevent any accidents in a semi-public space.
Forklift-Compatible: Designed for easy loading/unloading by store personnel using standard equipment.
Quiet & Reliable: Operate without disrupting the store environment.

Solution

Space-Efficient C-Type Design: The single-entry/exit configuration is ideal for installation against a wall, maximizing valuable retail floor space.
Enhanced Personnel Safety: The 1-meter-high platform door and electromagnetic locks on all access gates ensure staff safety during operation, a critical feature in a busy stockroom.
Clear Operational Signals: The 3-color beacon provides immediate visual status (e.g., running, stopped, fault) to staff, preventing misuse and improving coordination.
Robust Construction for Daily Use: Built with Q235B steel and premium components (SEW motor, Siemens controls), it guarantees long-term reliability with minimal maintenance.